Then and Now
May 1, 2008 12:00 PM
It's our birthday! We turn the Big 2-5 this year, and anytime you celebrate an important anniversary, it's a time for looking back and reflecting on your history. We decided to take this opportunity to revisit some of our readers' histories...
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No More Bloomingdale's By Mail
May 15, 2008 9:55 AM, By Tim Parry
Thirty years after it launched the book to target affluent customers nationwide, Bloomingdale's is discontinuing its Bloomingdale’s By Mail catalog.
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Yankee Candle Closes Illuminations Headquarters
May 14, 2008 5:33 PM, By Jim Tierney
Less than two years after Yankee Candle Co. acquired Illuminations in a $22 million cash deal, company officials have closed the Illuminations’ headquarters in Petaluma, CA....
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Soft Surroundings to Open Two New Stores
May 13, 2008 9:39 AM, By Patrick Barnard
Apparel and home décor merchant Soft Surroundings is planning to open two new stores in suburban Chicago by the end of this year....
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Third Quarter Net Loss for Harry & David
May 12, 2008 5:23 PM
Third quarter net sales at Harry & David Holdings dipped 5%, to $68.3 million for the 13 weeks ended March 29. Last year’s third quarter sales were $73.3 million. ...
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 What You Can Learn From a Telemarketer
May 14, 2008 11:24 AM, By Jeff Schmitt
While the call center may be taken for granted in some quarters, it is truly the lifeblood of an organization. That’s why the call center is the perfect place to groom future business leaders....
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Survival Tips for Supply Chain Professionals
May 14, 2008 10:34 AM
Recently, APICS The Association for Operations Management released a report outlining the top five ways manufacturing and supply chain professionals can succeed at their jobs and gain job security....
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Why You Should ‘Green’ Your Supply Chain
May 14, 2008 10:09 AM, By Ron Cain
Recent years have seen an explosion in environmental awareness among U.S. businesses. Companies everywhere are jumping on the “green bandwagon” and are undertaking a wide range of initiatives to protect the environment – from reducing energy consumption to using environmentally friendly materials in their products to promoting homeshoring. There is, however, one area of business operations that has so far proven resistant to greening: The supply chain....
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Turning Your Call Center Agents into ‘Net Reps’
May 13, 2008 11:22 AM, By Penny Reynolds and Pamela Trickey
It’s one thing to get e-mail and Web chat systems integrated in your call center, quite another to get your agents to use them well....
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Average Is Not Good Enough
May 12, 2008 3:44 PM, By Bill Singleton
You think you know your customers? Let’s see if you do. First, tell us how tall are they are. Don’t know? Then how about the clubs they belong to? Can’t tell us that either? Get with it—you’re missing a chance to market to some cool niches...
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Database Marketing in Tough Times
May 12, 2008 3:42 PM, By David King
Economic downturns are tough on everyone. But database marketers usually survive quite handily. How? ...
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A Hot Segmentation Tool: The Channel Slicer
May 12, 2008 3:38 PM, By Todd Miller
There are thousands of ways to segment a house file. But one of the best is to do it by channel. How did your customers come in—and how did they order? Read on for a three-step process for slicing your data this way...
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Taking Advantage of Economic Stimulus Checks
May 5, 2008 3:05 PM, By Chad Elmendorf
Direct marketers have something to look forward to this summer – consumers with discretionary income. (That is, those who have gotten their tax rebates). But will they spend their newfound money with you or use it to fill their gas tanks? ...
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BIG TIME make way for the MCM 100
Jul 1, 2007 12:00 PM, By Sherry Chiger
It's always tempting to scrutinize industry lists such as the Multichannel Merchant 100 in hopes of discerning industrywide trends. In which case, the...
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2008 MCM AWARDS
It’s time! Time to enter the 2008 MULTICHANNEL MERCHANT (MCM) Awards! Enter your catalog or Website--or your clients’ catalogs or Websites--in the 23rd annual MCM Awards, the most prestigious awards program for catalog, Internet, and multichannel merchants. There's still time! We've extended the deadline to February 4th! ENTER ONLINE NOW! Click here for more information.
22nd ANNUAL MULTICHANNEL MERCHANT AWARDS
Sep 1, 2007 12:00 PM
In celebrating this year's crop of Multichannel Merchant Award winners, one thing is clear: As sophisticated as our industry has become during the past...
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2007 MCM Award Winners
May 22, 2007 10:21 AM
MULTICHANNEL MERCHANT today announced the winners of its 2007 MCM Awards at a luncheon ceremony at the Annual Conference for Catalog & Multichannel Merchants (ACCM). ...
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The religion of relevancy
May 1, 2008 12:00 PM, By Ken Magill
Marketers embracing customized e-mails Direct marketers tend to think in terms of tonnage. How big is the list? How large is the universe of names? Increasingly,...
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Welcome home
May 1, 2008 12:00 PM, By Stephen Spencer
When was the last time you took a good, hard look at your home page, including its load time, navigation structure, content and layout? A well-designed...
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From clicks to bricks
May 1, 2008 12:00 PM, By Bob Armour
Today's shoppers are spending more time online searching and researching products than ever before. As the Internet continues to grow as the first stop...
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Word-watching for fun and profit
May 1, 2008 12:00 PM, Herschell Gordon Lewis
As recently as a generation ago, catalogs could survive by basing their appeal on a combination of traditional image, buyer loyalty, and breadth of selection....
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Kino comes in for a close-up
May 1, 2008 12:00 PM, Jeff Haggin
Fellini, Polanski, Capra, Huston, DeMille, Griffith, Peckinpah, Eisenstein just a few of the greatest film directors of all time, and just a few of the...
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Time for a Redesign?
May 1, 2008 12:00 PM, by Kevin Kotowski
When should you consider redesigning your catalog? The snap answer is when sales drop off dramatically. The smarter answer, of course, is before sales...
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Customer-Centric Communication
May 1, 2008 12:00 PM, By Andrea M. Hill
Marketers have been thinking about, teaching and practicing the art of customer relevance since the first peddlers hawked their wares. Yet each generation...
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Coming to Their Senses
May 1, 2008 12:00 PM, By Lois Boyle-Brayfield
See, hear, touch, smell and taste. Each sense can evoke powerful memories and emotions that can alter simple and big decisions. Research has told us:...
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Add it up
May 1, 2008 12:00 PM, GINA VALENTINO
One of the most surprising compliments a marketer can receive is, wow, you brought a calculator to the meeting. More and more, marketers have to be responsible...
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You're hired
May 1, 2008 12:00 PM, By Linda Formichelli
It's so annoying. A shopper is trying to check out, and the sales clerk is chatting on the phone or staring into space. Does this happen to your customers?...
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Mind your Business
May 1, 2008 12:00 PM, By Karen M. Kroll
Granted, it's not the sexiest product line. But Klein Tools has in 150 years built a solid business selling pliers, screwdrivers and other tools used...
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Bill would let merchants negotiate credit card fees
Apr 1, 2008 12:00 PM, By Jim Emerson and Ray Schultz
Catalogers have long wanted relief from the fees charged by credit card issuers. But a bill introduced in Congress in March may not be the best way to...
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Find any supplier you need - agencies, CRM, fulfillment, lists, e-commerce, paper, printers, telemarketing, and more.
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Danger Zone: Enterprise Systems and How to Implement Them
May 29, 2008 2:00 PM
Want to derail your career? It's easy to do when you install enterprise-wide software. These upgrades cost money. But 62% fall behind schedule and 49% exceed budget. Worse, 25% are canceled before completion. Change is hard to manage when it affects the whole business. But you can be the leader who makes it work. Want to find out how? Check out a May 29 Webinar presented by Multichannel Merchant and Sigma Micro...
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The Endless Aisle: How to Create a Seamless Online Experience
Apr 24, 2008 2:00 PM
It's one thing to get people to your Web site. It's another to get them to buy. And too few merchants know how, judging by stagnant industry conversion rates. But some firms are providing a seamless online shopping experience. And they are reaping the benefits-of increased sales and lower shopping cart abandonment rates. The secrets of how to do this will be explored in a Webinar sponsored by Sterling....
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Strategies for Optimizing Search-Driven Revenue
Apr 23, 2008 2:00 PM
There is no question that search drives revenue: it brings customers to your site, it connects customers to products, and it can be used to trigger relevant offers on your site. Making the most of your search opportunity isn’t simple: you have SEO, paid search, paid inclusion, advertising, site search, and site merchandising. All seem to have different paradigms, tools, reporting and lingo, and making trade-offs can be a challenge. But there are steps you can take to optimize your customers’ search experience, and reap increased and more profitable revenue as a result....
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