Featured White Papers

Download these free white papers on best practices and new technology for multichannel merchants.

Email Subject Lines: 15 Rules to Write Them Right

Fifty characters could be the key to success in your next email campaign. Why? Because your 50-character subject line is one of the main things that gets your readers to open your email. Increase your open-rates and improve conversions with catchy, relevant one-liners. In this quick read, you'll learn 15 subject line rules, which will help you:

Create a powerful, compelling first impression
Improve conversion
Engage readers

Download the Lyris whitepaper to learn more.

Can You See the Whole Inventory Picture or Just Pieces?

Your Inventory is most likely your largest expense. Therefore it is critical to have a good inventory management system that allows you to see whole picture -what items move quickly, which don't, what items are low, etc. - a system that fully integrates with Purchase Order, Inventory and your Sales modules.

Download our whitepaper "10 Ways Inventory Management Can Make or Break You" today.


	Kick-off Holiday Success Now! A successful Holiday season starts NOW. This free report by Lauren Freedman of the e-tailing group and Ken Burke of MarketLive gives you a jump on your own holiday success. Drive holiday revenue with: Gifting Strategies Winning Promotions Compelling eMail Last-Minute Techniques Q4 Calendar


	Wired to Shop 2: Liberate, Empower and Engage the Online Shopper An eCommerce revolution is taking place. Shoppers’ expectations have changed, as have their tolerance for sub-optimal eCommerce shopping experiences. New Web 2.0 technology is improving the shopping experience. In particular, it has potential to dramatically enhance product discovery. Download this whitepaper to learn more.

49% of Consumers Search for "Green" Products...Can They Find Your "Green" Company?

Sixty percent of online consumers, in a recent DoubleClick Performics survey, consider environmental consciousness an important company trait. Consumers search "green" but can they find your "green" company, products and services? From the survey, marketers will better understand perceptions and online behaviors of this segment, as well as how engage them.

Click here to download this white paper now!

Once a month, we give away our best thinking for free

Subscribe to LENSER E-News and profit from the experience of 70 retained clients and 7 consulting partners, each of whom has run a multichannel marketing business. Get practical advice you can put to work right away, like: How to improve sales while cutting your circulation by 20%. How to test email vs. catalog. Using ZIP modeling to offset postal increases. 4 trends to watch as print gives way to internet. What a recession really means to marketers. Creative strategies to surprise your best customers. And much more. Includes full access to hundreds of archived articles. Subscribe now.

The MarketLive Performance Index™ Vol. 4

Building customer loyalty is key to repeat purchases, revenue predictability and growth. Fostering loyalty is both critical and challenging for retailers. The MarketLive Performance Index™ Volume 4 explores tactics to affordably increase loyalty via email. It details six cornerstones of a solid email retention strategy, and provides tips for building solid, long-term customer loyalty.

Download your copy now!


	Wired to Shop: What Motivates Shoppers to Click that 'Buy' Button When it comes to shopping it makes little difference whether you're doing it online or offline. Research tells us we're "wired" to shop. This paper takes a look at the process of shopping, and discusses how you - the seller - need to understand shopper motivations and the dynamics at work when people shop.


	The World Payments Guide: A Valuable Resource for International Marketers With over 600 country-by-country pages on currency, culture, regulatory climates and more, the PacNet Services World Payments Guide will become one of your most valued international resources. Click for instant access to the World Payments Guide Online, or contact us to request your copy.

Learn 5 Best Practices for Telling Great Stories with Data

Read one of our most requested whitepapers and learn how to use storytelling to gain your audience’s attention and commitment. Make your data presentations and reports more interesting, dynamic and effective. And see how easily you can build effective stories from the hidden insights locked in your data.

Download Whitepaper +
Visit us at ACCM +