Tactics, strategies, and news regarding search engine marketing (SEM) and search engine optimization (SEO) for catalogers, Web marketers, retailers, and multichannel merchants
Secrets of Natural Search
Feb 1, 2008 12:00 PM, by Brian Klais
Let's say your wife is an avid hunter. You decide to surprise her by tracking down a pair of specialty hunting socks to keep her feet warm. You have no...
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Live from eTail: Online Visibility and Vampires
Aug 7, 2007 8:35 PM, By Melissa Dowling
Washington—Do you know where to find the vampires in your state? You could find out online, says Steven Berlin Johnson, author of Everything Bad is Good For You. In his Aug. 7 session at the eTail conference titled “Exploring the Power of Collective Decision-making and the New Patterns of Adoption and Word of Mouth That Are Flourishing Online,” Johnson discussed the strength of social group formation thanks to the collective power of the Internet World. ...
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Google, American Blinds Get Ready to Rumble over Trademark Keywords
May 31, 2007 3:50 PM, By Brian Quinton
(Searchline) The online advertising industry is moving fast these days. But apparently that doesn't oblige the legal system to keep pace. Case in point: The lawsuit by American Blind & Wallpaper Factory against Google for alleged trademark infringement, which may finally get to go before a jury this November--almost four years after it was filed....
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Google's New Search: Universal, and Far from Remote
May 31, 2007 3:30 PM, By Brian Quinton
(Searchline) Google's made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search....
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Questions, Ire Rise from Utah's "Do Not Bid" Trademark Law
Apr 19, 2007 9:34 AM, By Brian Quinton
(Searchline) A little-noticed bill passed by the Utah legislature in February will let businesses based in that state enter their trademarks into a state registry and police their use as triggers for search marketing to Utah residents....
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Google Readies for Action
Apr 4, 2007 1:56 PM, By Brian Quinton
(Searchline) In the beginning, there was cost per impression: You, the online marketer, paid for the audience of a Web page. And it was good for the publishers, but only okay for the advertisers, ...
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Search Gets Social
Mar 26, 2007 5:42 PM, By Brian Quinton
(Searchline) Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. ...
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In Testing, Keep the Baby, Change the Bathwater
Mar 1, 2007 2:56 PM, By Brian Quinton
(SearchLine) Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother's wellness. When BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize its site to drive search traffic, ...
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A Gaggle of Google Updates
Mar 1, 2007 2:32 PM, By Brian Quinton
(Searchline) Those marketers who are up for a good algorithm chase should lace up their Adidas: Google's on the move again....
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Making the Mobile Optimization Call
Feb 16, 2007 5:03 PM, By Brian Quinton
No one can be sure that Apple's rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. ...
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A Dearth of Search Among Big-Box Retailers
Feb 7, 2007 4:10 PM, By Brian Quinton
(Searchline) If you're a small or midsize e-commerce site trying to compete with large retailers, take heart: As long as you manage an active search marketing campaign that takes in both pay-per-click ads and organic optimization, ...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the SEO/SEM glossary here.
Whether you're just getting started or you need a refresher, the articles below can help you get back to SEO/SEM basics.
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