|
|
The DMA Lays Off 7% of Headquarters Staff
By: Paul Miller
New York—The Direct Marketing Association on May 29 laid off 14—or 7%--of its headquarters staff. President/CEO Bob Wientzen calls the layoffs "not a...
|
The Cybercritic: Pet Supplies
This month The Cybercritic goes to the dogswell, to Websites selling products for dogs and other pets PetSmart.com PetSmart.com's home page offers a cornucopia...
|
Then There's Mad Cow Disease
By: Moira Cotlier
Foot and mouth disease isn't the only illness plaguing livestock in Europe. BSE, otherwise known as mad cow disease, has resulted in the slaughter of...
|
THE RIGHT MODELER FOR THE JOB
By: Ann Abrahamson
In addition to selecting a modeler who will take a creative approach, you should seek a person who will be a teammate in the creative development process....
|
the holy Grail of E-commerce
By: By Kathryn Jackson, Ph.D.
Surely you've heard people say things such as The World Wide Web is as important to mankind as the discovery of the New World! Or maybe they've tempered...
|
The Secret Shopper
Even if you've never been anywhere near a polo mallet (or a horse, for that matter), polo shirts are reported to be the hot fashion item for spring/summer....
|
THE LOWDOWN ON ONLINE COLOR ACCURACY TOOLS
By: By Leslie Goff
Sun-drenched color is part and parcel of the Venus Swimwear brand. The Jacksonville, FL-based cataloger is known among customers for its bright swimsuit...
|
the cybercritic
www.utrechtart.com Thursday, Jan. 11, 5 p.m., Explorer 5.0 Judging from its home page, Utrecht believes that nearly all artists are starving. Low prices...
|
The Un-Union
By: Diane Cyr
MRO marketers Wilmar and Barnett merged last year — but don't tell their customers...
|
The Web: A True Paper-Buying Alternative?
By: Mark Del Franco
When it comes to buying paper, catalogers have more alternatives than ever before. Thanks to the Internet, catalogers can now buy paper via Web portals...
|
The Cybercritic: Skate Gear
The Cybercritic turns skate rat to check out Websites selling skateboards, snowboards, and related gear. California Cheap Skates Reviewed Jan. 28, 1:00...
|
The Cybercritic: New Chef
Reviewed Jan. 5, 4 p.m., Explorer 5.0 (www.newchef.com) The bright blue home page of the New Chef site immediately wakes up The Cybercritic. This site...
|
THE SECRET SHOPPER
To make this year's Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before kickoff time looking for products ranging...
|
The Electronic Catalog: Gone to Seed
By: Moira Cotlier
Modesto, CA-based wholesale seed cataloger Harris Moran Seed Co. allocates sales to a geographic region rather than to a channel. No matter what the venue,...
|
THE SECRET SHOPPER
By: CATALOG AGE STAFF
The Game Plan: Super Bowl Party Products To make this year's Super Bowl party really, well, super, the Secret Shopper hit the catalogs about a week before...
|
The Cybercritic: Chef Direct
Reviewed Jan. 3, 2 p.m., Explorer 5.0 (www.chefdirect.com) Chef Direct promises Wholesale prices direct to you! but the site needs to deliver a little...
|
The Cybercritic: Chefwear
By: The Cybercritic
Reviewed Jan. 5, 3 p.m., Explorer 5.0 (www.chefwear.com) Chefwear believes that even laypeople have the right to don puffy white hats in the kitchen....
|
The Electronic Catalog: Allocating the Sale
By: Moira Cotlier
Determining which channel drove the sale is key to continued multichannel success Like true love, multichannel marketing is a wonderful thing. Multiple...
|
|
 |
|
|
|
Back to Top
|
