Keeping your co-reg clean
Jul 1, 2008 12:00 PM, By Ken Magill
Is co-registration a good way to build a database? Well, it can certainly be an efficient way to start and grow a file, according to the experts. But...
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Maintain your good name
Apr 1, 2008 12:00 PM, By Ken Magill
Joan Jett and the Blackhearts may not care about having a bad reputation, but for e-mail marketers, reputation has a specific meaning crucial to the deliverability of their messages. And many merchants are not even aware of this....
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 E-mail Lists Are Not Overpriced
Mar 17, 2008 2:08 PM, By Craig Swerdloff
Not every reader is going to agree with everything in Lists & Data Strategies. Find out what one vendor thinks about David Kanter's argument that e-mail lists are overpriced....
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Oh, behave!
Mar 1, 2008 12:00 PM, BY GLEN HARTMAN
In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers...
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Building up your e-mail file
Feb 1, 2008 12:00 PM, By Ken Magill
Ask any multichannel merchant what its biggest e-mail marketing challenges are, and growing the e-mail file will certainly be one of the first topics...
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The New Conversion Tool: Triggered E-Mails
Jan 14, 2008 1:03 PM, By Shari Altman
It’s one thing to get people to sign up for your e-mail. It’s another to
turn them into customers. But you can do it by sending triggered messages.
...
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When less equals More
Jan 1, 2008 12:00 PM, BY MICHELLE EICHNER AND LEN SHNEYDER
At some point, every marketer has asked this question: If I send more e-mail, can I expect a greater return? Conceptually, more e-mail means more eyeballs,...
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How to Increase Value in Credit Card Transaction Data
Dec 17, 2007 3:23 PM, By Denise Hopkins
Nearly one in three consumer purchases in the U.S. is made with a payment card—credit, debit or prepaid. And $40 of every $100 spent by shoppers is in a form other than cash or check.
That means you can learn a great deal about your customers at the point of sale....
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The Hunt for E-mail Relevance
Dec 17, 2007 3:12 PM, By John Rohloff
The secret to relevant e-mail marketing is no secret at all: It begins with understanding your customer through the data you have gathered.
And the most valuable data of all may be the activity information you gather every time you send an e-mail. But are you doing this? Many marketers ...
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Oh, No: It’s Those Dwindling Keycode Collection Rates
Dec 17, 2007 2:44 PM, By Todd J. Miller
1997. Ten years ago. It seems like only yesterday. Seinfeld was still producing new episodes. The U.S. dollar was actually stronger than the euro. (Wait, what’s a euro? It wasn’t even invented yet). Oh, and catalogers could actually make marketing decisions with—get this—raw response data. ...
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No Sweat: The Benefits of Triggered E-mail
Dec 10, 2007 10:41 AM, By Shari Altman
E-mail is easy on the budget. But are you taking full advantage of it?
Are you, for example, sending triggered messages—the kind that can go out while you’re sleeping at night?
...
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Sign me up
Nov 1, 2007 12:00 PM, By Ken Magill
Ask any multichannel marketer about the biggest challenges in e-mail, and growing their lists will certainly come up somewhere in the conversation.
Enter e-mail co-registration. When the tactic first came along in the early part of this decade, it was considered a fast and relatively effort-free way to grow an e-mail file....
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E-conundrum
Oct 1, 2007 12:00 PM, By Ken Magill
Call it the e-mail paradox. E-mail to a house file is far and away multichannel merchants' most cost effective sales tool. Yet the money most companies spend on it is barely a rounding error in terms of their marketing budgets....
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The Pitfalls of E-mail Marketing
Sep 10, 2007 12:10 PM, By Karla Jo Helms
When it comes to e-mail marketing, the biggest mistake is trying to convert a prospect. Merchants should be trying to attract a qualified prospect. What's the difference?...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Go to the email marketing glossary.
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
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