Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Pet buyer universe perks up
Jul 1, 2008 12:00 PM, Patrick Barnard
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
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DMSI Assets To Be Auctioned Off
Jul 24, 2008 11:31 AM, By Jim Tierney
Direct Marketing Services Inc. (DMSI), the multititle mailer that acquired Montgomery Ward out of bankruptcy in June 2004, is on the block....
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Let’s Get Social: Lessons Learned From Pleo
Jul 23, 2008 5:18 PM, By Lisa Wehr
Last Christmas a robotic baby dinosaur demonstrated a social media marketing tactic that can generate a mammoth return: a social network.
When done right, a social network can turn customers into advocates...
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Vertis and American Color to Merge, Finally
Jul 23, 2008 5:16 PM, By Jim Tierney
Marketing services provider Vertis Communications on July 15 announced plans to begin voluntary proceedings under Chapter 11 of the U.S. Bankruptcy Code. This paves the way for a previously announced merger with American Color Graphics...
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Fairytale Expecting Storybook Holiday
Jul 23, 2008 5:12 PM, By Jim Tierney
Food gifts cataloger Fairytale Brownies is caught in the perfect storm of rising prices of raw goods such as flour, cocoa, and nuts—among other industry cost increases such as postage and paper...
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Survey: Direct Marketing Hiring Lowest Since 2002
Jul 22, 2008 2:31 PM
Not planning to add staff during the third quarter? That would make your company among the majority, according to the latest employment figures put together by direct marketing recruiting firm Bernhart Associates....
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