Competitive benefit is king
Sep 1, 2008 12:00 PM, By Herschell Gordon Lewis
2008 MCM AWARD WINNERS COPY The combination of fierce competition and merciless judging is certainly a reason every winner in fact, make that every finalist...
|
How to Help USPS Realign
Jul 2, 2008 2:54 PM, By Jim Tierney
At last week’s first-ever National Catalog Advocacy & Strategy Forum, sponsored by the American Catalog Mailers Association, one of ACMA’s key issues centered on U.S. Postal Service network realignment....
|
Jockey unveils apparel title
Jul 1, 2008 12:00 PM, Tim Parry
Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog...
|
Live From the ACMA Forum: So Long, Saturday Mail Delivery?
Jun 27, 2008 2:57 PM, By Jim Tierney
Washington--The U.S. Postal Service has reached a pivotal juncture, said Dan Blair to attendees at Thursday’s National Catalog Advocacy & Strategy Forum: “We are at a crossroads right now with volume.”...
|
Live From The ACMA Forum: Prospects for Lower Rates
Jun 27, 2008 2:54 PM, By Jim Tierney
Washington—Postal rates for catalogers are probably not ever going to decrease, as Stephen M. Kearney, vice president of pricing and classification for the U.S. Postal Service, told attendees at Thursday’s National Catalog Advocacy & Strategy Forum....
|
Postal reform: a rate hike every May
Apr 1, 2008 12:00 PM, Jim Tierney
The postal reform bill passed in late 2006 does mean that rate hikes should be much more manageable, since they are tied to the CPI (Consumer Price Index)....
|
Mail or Mulch
Apr 1, 2008 12:00 PM, BY TIM PARRY
Postmaster General John Potter has challenged customers to reduce undeliverable-as-addressed mail by 50% by 2010. Are you up to the test?...
|
Catalogers catch a break on May rate hike
Mar 1, 2008 12:00 PM, By Jim Tierney
While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to...
|
Flax finished with catalogs
Mar 1, 2008 12:00 PM, By Jim Tierney
Thanks in large part to last year's huge postal rate hike, Flax Art & Design is a direct merchant no more. The San Francisco-based retailer quietly folded...
|
Reform a reality for next rate hike
Dec 1, 2007 12:00 PM, By Jim Tierney
It's official: Future postal rate increases will follow the provisions of the postal reform bill passed a year ago. That means rate hikes will be tied...
|
More postal pain?
Nov 1, 2007 12:00 PM, By Jim Tierney
The U.S. Postal Service wants to raise rates again, and nobody knows how the agency will go about the increase. Some fear the USPS may try to go for one last big hike under the old rules....
|
 What to Do If Postage Goes Up Again
Oct 8, 2007 1:32 PM, By Diane Lucero
Brace yourself for more bad postal news. The U.S. Postal Service Board of Governors has announced a $5.4 billion loss, and this means direct marketers may face a 2008 rate hike of 20% or more. Here are five easy-to-implement tactics for dealing with this threat. ...
|
Orphan mail
Sep 1, 2007 12:00 PM, By Tim Parry
It sounds like something out of Alice in Wonderland. Merchants, so desperate for relief on the postal front, now have to stop mailing some good customers...
|
|
 |
When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. go to the print postal glossary here.
Whether you're just getting started or you need a refresher, the articles below can help you get back to postal basics.
|
