Port of entry
Sep 1, 2008 12:00 PM, By Tim Parry
It's one thing to segment customers by behavior most merchants do. It's another to sort them by origin. But that may be just as important for a multichannel...
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Gupta Resigns as InfoGroup CEO
Aug 25, 2008 1:36 PM, By Tim Parry
Vin Gupta is out as CEO of the InfoGroup list-and-data conglomerate.
Gupta resigned from the position last Wednesday as part of a litigation settlement with shareholders. Gupta, who stepped down as InfoGroup’s chairman last month, still owns...
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Hot Prospects: The Non-Buyers in Your House File
Aug 25, 2008 1:34 PM, By Matt Morton
Are you segmenting your buyer file by original sources like web, retail and phone? It may also make sense to look at some of the non-buyers on your database...
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Abacus: No Shrinkage in Direct Mail
Aug 25, 2008 1:32 PM, By Tim Parry
You may think direct mail circulation took a hit in the past year. But it’s a myth, according to the 2008 Abacus Trend Report...
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Out of Stock Items Are an Opportunity to Gain a Customer
Aug 18, 2008 2:35 PM, By Tim Parry
If an item is both out of stock on your e-commerce site and not available for in-store pickup, does this mean you've lost a chance to win that customer? If you set up your Web site right, you can offer to send an e-mail letting that customer know the item is back in stock—and build your database at the same time...
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Rethink Operational Systems For Best Database Practices
Aug 18, 2008 2:27 PM, By Jim Wheaton
You know those automated phone prompts, the ones that tell you to press "1" to speak with a customer service rep? As convenient as they are for the consumer, they could also do damage when it comes to classifying your customers. Here's why you need to retool those systems...
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October E-mails Key to Holiday 2008 Success
Aug 4, 2008 2:33 PM, By Tim Parry
Have you made your list and checked it twice? Nope? Uh oh. If you haven't set up your holiday e-mail strategy yet, you may be too late...
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How to Handle Katrina Zip Suppressions
Aug 4, 2008 2:22 PM, By Jim Whitford
The USPS says those affected by Hurricane Katrina can now receive mail again. But are your Louisiana and Gulf Coast customers still living there? And if they returned, are they ready to buy? Here for four things to consider before you start mailing again to those areas...
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On-Demand Lead Scoring Clears Clogged Sales Pipeline
Jul 28, 2008 2:26 PM, By Paul McConville
Want to unclutter your list? Then study it, for the solution is right there in front of you. All you have to do is find the leads most likely to convert and become high-volume customers...
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Data Analysis is No Game For Amateurs
Jul 21, 2008 2:35 PM, By Jim Wheaton
What sorts of hands-on data investigation should marketers do themselves, and what should they leave to trained data miners? ...
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Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Pet buyer universe perks up
Jul 1, 2008 12:00 PM, Patrick Barnard
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
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Whether you're just getting started or you need a refresher, the articles below can help you get back to basics. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to Print list and strategy basics.
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