Covering all aspects of the print catalog aspect of the multichannel business, including creative, copy, pagination, printing, production, distribution, and circulation
Show Me The Data: What’s In It For Me?
Jul 14, 2008 3:38 PM, By Bill Singleton
Are you asking customers for information? Then you’d better give them something in return. Find out why data gathering is a two-way street. ...
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Pet buyer universe perks up
Jul 1, 2008 12:00 PM, Patrick Barnard
There's no question: People love their pets. The American Pet Products Manufacturing Association (APPMA) estimates that consumers will spend more than...
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A catalog redo for peanuts
Mar 1, 2008 12:00 PM
Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company...
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November catalog mailings up 2%
Feb 1, 2008 12:00 PM, Tim Parry
The momentum of more catalog mailings in October continued in November. Catalog Tracker logged in 580 catalogs in November, up 2% over the 569 the service...
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My annual best and worst
Feb 1, 2008 12:00 PM, HERSCHELL GORDON LEWIS
NEWS STORIES ARE LOADED WITH DEMANDS from various groups that catalogers abandon their printed catalogs and use only online distribution. As avant-garde...
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How to Help USPS Realign
Jul 2, 2008 2:54 PM, By Jim Tierney
At last week’s first-ever National Catalog Advocacy & Strategy Forum, sponsored by the American Catalog Mailers Association, one of ACMA’s key issues centered on U.S. Postal Service network realignment....
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Jockey unveils apparel title
Jul 1, 2008 12:00 PM, Tim Parry
Jockey aficionados have a new way to get their favorite skivvies: The iconic underwear brand two months ago launched its first apparel catalog. The catalog...
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Another quarter, another paper increase
Jul 1, 2008 12:00 PM, By Jim Tierney
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging...
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Covering your rear
Jul 1, 2008 12:00 PM, By Glenda Shasho Jones
Your catalog's back cover should be front and center when you're planning the book. Why? For many mailers, it's the best-selling page in the catalog....
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Another quarter, another paper increase
Jul 1, 2008 12:00 PM, By Jim Tierney
The third quarter marks the fifth straight price rise for paper. Most of the major mills have announced price increases for many paper grades, ranging...
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Do Printers Get It?
Mar 1, 2008 12:00 PM, Jim Tierney
They may have a role to play. But traditional printers aren't necessarily the best people to talk about digital printing, says Stefan Agustsson, vice...
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THE KEY TO Comailing
Feb 1, 2008 12:00 PM, BY TIMOTHY GABLE
Postage rates, which we all know keep going up, represent 45% to 65% of a catalog's costs. What's the best way to reduce your postal bill, short of slashing...
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PAPER THIN
Apr 1, 2008 12:00 PM
On the pricing front, mills announced yet another $3 per hundredweight (cwt), or $60 per ton, price increase across the whole grade spectrum, effective...
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Paper prices continue to climb
Jan 1, 2008 12:00 PM, By Jim Tierney
If you thought 2008 might bring relief from rising paper prices, think again: Industry watchers say reduced demand, several mill closures, along with rising energy and manufacturing costs, have rendered paper markets extremely tight....
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Print, Production, & Paper
Nov 1, 2007 12:00 PM, BY JIM TIERNEY
Multichannel Merchant's exclusive 2007 Benchmark Survey on Print, Production, & Paper finds that catalogers have further embraced digital workflows, digital photography, and digital proofing....
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