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Not Many Returns
By: Paul Miller
After a decent holiday season, most catalogers say that their post-holiday return rates are the same as or slightly below the previous year's. But not...
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HAPPY RETURNS
By: Curt Barry
How to reduce customer returns - and their costs The rapid rise of e-commerce has led to an increase in the rate of returns, or so say some industry observers....
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Nothing but a Hound Dog
By: Roger B. Cunningham
Good sales cover a world of evils. How many times have I repeated this truism while returning to my rental car after having visited one of many hot dot-coms...
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RETURN RATES: Good news about returns
By: Mark Del Franco
Improved packing and quality control pay off for a number of mailersIt looks like mailers had a double dose of good cheer from holiday '99. On top of...
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