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March 1, 2008 Articles Hot type Mar 1, 2008 12:00 PM, By Jim Tierney A digital printer is like a gym membership the only way to get results is to use it. But too few marketers are, says Jim Schleck, chief operating officer... Window treatment Mar 1, 2008 12:00 PM, By Linda Formichelli If only merchants put as much thought into their store windows as they do into their Websites. Most toss in a few of their latest products and hope for... My funny Valentine Mar 1, 2008 12:00 PM, Melissa Dowling, Editor-in-Chief It's not easy to get my attention during the week we're going to press. And closing this issue was particularly challenging, as more and more merchants... Lightman out of Sharper Image Mar 1, 2008 12:00 PM, Tim Parry Just 10 months after taking on the job of rescuing the high-tech gadgets and gifts merchant, Steven Lightman was replaced Feb. 14 as Sharper Image Corp.'s... Catalogers catch a break on May rate hike Mar 1, 2008 12:00 PM, By Jim Tierney While it may be cold comfort to the mailers already hurting from the impact of the last increase, the postal rate hike coming in two months is going to... More layoffs, likely sale for Lillian Mar 1, 2008 12:00 PM, Jim Tierney Things have gone from bad to worse for Lillian Vernon. Two months after it cut 25% of its staff, the struggling gifts and housewares cataloger on Feb.... Flax finished with catalogs Mar 1, 2008 12:00 PM, By Jim Tierney Thanks in large part to last year's huge postal rate hike, Flax Art & Design is a direct merchant no more. The San Francisco-based retailer quietly folded... Redcats USA prefers plus sizes Mar 1, 2008 12:00 PM, Jim Tierney According to parent company PPR's fourth-quarter and full-year sales results, the conglomerate's Redcats Group has decided to discontinue the activities... Movers & shakers Mar 1, 2008 12:00 PM Madison, WI-based gifts and home decor merchant The Guild has appointed Lisa Bayne CEO. Bayne, who has been a member of The Guild's board since November... Gains erased for office supplies names Mar 1, 2008 12:00 PM, Tim Parry People and businesses are still purchasing pencils to push, but the overall office supplies segment of the catalog market shrank during the past two years.... J.C. Penney pairs up with Polo Mar 1, 2008 12:00 PM, Tim Parry A year after announcing it would partner with Polo Ralph Lauren in a private label deal, J.C. Penney unveiled the lifestyle brand, American Living. The... ATD-American acquires Adirondack Direct Mar 1, 2008 12:00 PM, Tim Parry ATD-American, a direct merchant of business and institutional furniture and equipment, announced Jan. 31 that it has acquired a similar business-to-business... A slow finish in 2007 Mar 1, 2008 12:00 PM, By Jim Tierney The fourth quarter wasn't great for retail sales, and it wasn't robust for industry mergers and acquisitions either. The volume of deals in the fourth... Catalog mailings do December dip Mar 1, 2008 12:00 PM, Tim Parry After two months of rising catalog volume, Catalog Tracker logged in fewer catalogs in December 2007 than it did for the same month in 2006. The service... Fear FACTA Mar 1, 2008 12:00 PM This isn't a new law. The Fair and Accurate Credit Transactions Act, or FACTA, was passed by Congress in 2003 in an effort to combat identity theft. It... A catalog redo for peanuts Mar 1, 2008 12:00 PM Peanuts are good, and according to the Peanut Institute, good for you. Bertie County Peanuts has been growing and selling peanuts since 1915, so the company... Do Printers Get It? Mar 1, 2008 12:00 PM, Jim Tierney They may have a role to play. But traditional printers aren't necessarily the best people to talk about digital printing, says Stefan Agustsson, vice... Quebecor World's outlook Mar 1, 2008 12:00 PM, BY JIM TIERNEY While officials with Quebecor World insist it's business as usual in the wake of the Jan. 21 Chapter 11 bankruptcy protection filing, some industry experts... Online Sales CONTINUE TO CLIMB Mar 1, 2008 12:00 PM, BY MELISSA DOWLING Overall sales may be sluggish for many marketers, thanks to the lackluster economy, but e-commerce sales are on the rise. Sixty percent of the respondents... Secrets to social media success Mar 1, 2008 12:00 PM, LARRY BECKER If you're the Web strategist in your organization, you've been hearing questions like these more often. The answers don't necessarily involve cataloging... Oh, behave! Mar 1, 2008 12:00 PM, BY GLEN HARTMAN In the not-so-recent past, marketers treated e-mail as an electronic version of mass media, blasting the same message to their entire audience. If marketers... Show Time Mar 1, 2008 12:00 PM, by Leila T. Griffith If it's your job to select and develop products for catalogs, Websites, or stores, you know that trade shows are a way of life. You might even say that... Building retention with knowledge Mar 1, 2008 12:00 PM, BY STEVE TROLLINGER Have you cut a postage check recently? Even if you weren't the one to sign off on it, you're probably aware that your company may have spent as much as... AND NOW FOR SOMETHING DIFFERENT Mar 1, 2008 12:00 PM, BY JEFF MARSH AND KAREN MAYO If you're a niche marketer looking for prospects, sometimes you just don't know where to turn. Big lists and mass media aren't a viable option. They're... LISTINGS Mar 1, 2008 12:00 PM New lists Green Organic Consumer E-mail This is a database of 4 million e-mail addresses of consumers interested in environmentally responsible products.... GETTING YOUR GOODS ACROSS THE GLOBE Mar 1, 2008 12:00 PM, BY ROB MARTINEZ One Day it Happens: Your first international order. You didn't market to that country. You didn't solicit the business. But here it is. And you have to... IN PRAISE OF PCI Mar 1, 2008 12:00 PM, By Tiffany Riley When the Payment Card Industry Data Security Standards were introduced four years ago, they were received with about as much enthusiasm as a root canal.... Abercrombie store photos an illegal eyeful Mar 1, 2008 12:00 PM, Melissa Dowling Abercrombie & Fitch years ago frequently found itself in hot water over the racy photos and content in its now-defunct A&F Quarterly magalog. The apparel... backword Mar 1, 2008 12:00 PM Game not on for BN.com A Multichannel Merchant staffer recently ordered the board game Blokus Trigon from BN.com, the Website of bookseller Barnes & Noble.... Are Super Bowl ads a score for Salesgenie.com? Mar 1, 2008 12:00 PM Editor's note: InfoUSA's Salesgenie.com division took some heat in the media for its less-than-politically correct, low-budget-looking cartoon ads that...

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