|
|
Oct. 3 Webinar: Avoiding the Death Spiral: Optimize Your Prospecting
When times are tough, especially following a huge postal rate increase, you may be tempted to cut back on prospecting or stop mailing catalogs altogether. But analysis shows that this strategy often makes a bad situation worse, resulting in what we call the Death Spiral: Cuts in circulations to save margin for short term gains may be overshadowed by long-term catastrophic losses. But you can avoid the Death Spiral by calculating the near-term and long-term value of your customers. This helps you understand their true path to purchase so that you can develop the best multichannel contact strategy....
|
The Key To Boosting Your eBusiness
What are the key drivers of Top Line Revenue for leading online retailers? Is it Free Shipping? Rich Media? Guided Search and Navigation? What about the Checkout itself?
With so many strategies being employed to boost online conversions these days, retailers often forget about the importance of giving the consumer options and security during checkout. With the latest checkout and alternative payment options gaining popularity, it is important for retailers and consumer manufacturers to understand how they can use these tools to address ever-present eCommerce challenges such as conversion and shopping cart abandonment rates.
Join a panel of industry experts that includes Forrester Research Analyst Sucharita Mulpuru as well as executives from eCommerce platform provider Truition and PayPal as they discuss the expanding marketplace for alternative payments in the world of consumer eCommerce....
|
Transitioning from the BackRoom to the BoardRoom – The New Chief Logistics Officer
When asked to think about it, everyone - from consumer to CEO - would agree that transportation, distribution and logistics play a huge role in operating any successful business. The problem is, few people ever think about these "backroom" concerns. While management of Logistics can have a direct and immediate impact on a company's financial health, this often goes unrealized. And while Logistics professionals can play a critical role in improving a company's financial picture, their talent often goes untapped. During this webinar, hear how CLO's can leverage their day-to-day operational metrics to provide shareholder value and cash-flow improvements to a retailer's bottom line....
|
MCM Live Fall Series
MULTICHANNEL INTEGRATION WEBINAR SERIES:
Refine Your Business, Your Marketing and Your Ops & Fulfillment Strategies...
|
One to One Email Marketing: Targeting Strategies to Turbocharge your Sales
On Demand Webinar: No matter your target demographic, email marketing is a cost effective way to drive sales and increase loyalty--if you can beat the inbox clutter. Join Campaigner.com, apparel retailer West49, and Multichannel Merchant for this information-packed hour and find out how to target, track, and analyze your campaigns to drive sales and boost loyalty. Learn More...
|
Web 2.0--Build Community and Boost Conversion Rates
On Demand Webinar: What is Web 2.0 and how can it help my on-line business grow? The buzz word "Web 2.0" is being used by industry analysts, technical people, marketing people and your kids, this Webinar hosted by Multichannel Merchant and sponsored by eOne Group discusses Web 2.0 from a business perspective. Evolution is what the Internet is and always will be about, evolving your company to Web 2.0 will improve top-line revenue. Learn more...
|
Do You Know Enough? The New Customer Experience Question: Why?
On Demand Webinar: According to Forrester Research, the 8 million most active Web shopping households will help drive non-travel online retail revenues to top the quarter-trillion dollar mark by 2011. Surveys also show that 88% of these customers are going to experience a problem that causes a transaction to fail, and more than 1/3 of those experiencing problems will permanently switch to a competitor. Join Multichannel Merchant and our panel of experts as they discuss the gap in most customer experience data sets, and how understanding "why" can deliver the insight you need to convert every customer, every transaction, every time. Learn more...
|
The Role of Shipping in the Online Retail Customer Experience
On Demand Webinar--Online retail is expected to influence nearly half of all US retail purchases by 2011. Keeping this in mind, a retailer's website needs not only to deliver a best in class purchasing experience, but best in class fulfillment. Join Multichannel Merchant and sponsor FedEx for this live webinar and you will learn how to make sure that your shipping options are delivering the kind of experience that keeps your customers coming back. Learn more...
|
How Cleaning Your Circ Files Can Cut Your Postal Rates
On Demand Webinar--The postal rate case scheduled to go into effect May 14 offers discounts to mailers whose pieces qualify for postal automation and penalizes heavily those whose mailpieces don't. Join Multichannel Merchant, sponsor Ripon Printers, and our panel of experts as we examine the proposed standards and changes as they relate to addressability and deliverability, and provide examples of list hygiene tools and tactics that could save you money. Learn more...
|
Enhancing the Retailing Experience with Speech-Enabled IVR
On Demand Webinar--Providing an outstanding sales and service experience is no longer an option--it's a customer's right! Join Multichannel Merchant, sponsor Message Technologies, Inc., and our panel of experts as we show you how speech-enabled IVR is helping retailers, catalogers and etailers to improve the customer experience, increase sales and improve productivity. Learn more now...
|
MCM Live Webinar Series
NEW EDUCATIONAL WEBINAR SERIES--Join us for MULTICHANNEL INTEGRATION, a series of three live webinars sure to help you refine your business, your marketing and your operations and fulfillment strategies. Learn more now...
|
The Power of Connected Workflows
On Demand Webinar--Catalog production in today's business environment is all about driving efficiency. Join Multichannel Merchant and sponsor Kodak as they show you how a streamlined digital production processes can help you meet tight deadlines, manage color, execute multi-channel campaigns, customize content and save dollars through increased productivity. Learn more now...
|
|
 |
|
|
|
