Engineering Loyalty:
Your roadmap to customer-centric retail marketing
A two-part webinar series
Sponsored by: Experian Marketing Solutions
Now available for on demand viewing
Today’s consumers demand a seamless shopping experience, across all channels, all products, and all geographies. We know that retailers who can deliver on this demand are building an expressway to loyal customers. So why are so many retailers missing the on-ramp?
Join Multichannel Merchant and sponsor Experian Marketing Solutions for this two-part webinar series and we’ll show you how to generate your roadmap to a customer-centric model for retail marketing.
Part 1: Building your foundation for knowledge
Making every customer communication relevant and personalized at every touch-point is nirvana for the customer-centric marketer. Understanding your customer and marketing to them as individuals is a challenging proposition for many retailers and in this first of our two-part series, we’ll discuss the steps required to lay the foundation of customer-centric marketing.
During this session we’ll discuss the five steps to a customer-centric retail marketing plan, including: - Methods for creating a holistic view of your customer.
- Techniques required to manage and maintain usable customer data.
- Processes required to determine true customer value.
- Recommendations for using segmentation profiles to execute your integrated multichannel marketing campaigns.
Part 2: Optimizing your efforts for loyalty
Creating long-term customer loyalty requires changing your operations to support a customer-centric marketing model. Building on the previous session in which we covered the foundational steps of the roadmap to customer centric retail marketing, we’ll discuss how to use insight to customer behaviors and attitudes to optimize your marketing efforts. This level of optimization impacts customer loyalty by ensuring the highest level of communication relevance in all of your marketing efforts.
During this session we’ll continue our discussion of the five steps to a customer-centric retail marketing plan, focusing on:- Determining your optimal channel investment using a trade area analysis.
- Showing the value of segmentation-driven contact strategies.
- Applying household level segmentation to your media planning strategies.
Our panel will include
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John Hayes
Independent Marketing Consultant
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Marc C. Fanelli
Vice President, Business Strategies Group
Experian Marketing Solutions
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Sherry Chiger
Editorial Director
Multichannel Merchant
[Bio] |
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