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The Role of Shipping in the Online Retail Customer Experience
BIOGRAPHIES:
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Patti Freeman Evans
Senior Analyst
Jupiter Research
Patti focuses on multi channel retail strategy, using her 19 years of diversified
experience and expertise in creating customer-centric e-commerce sites,
integrating channels effectively, developing innovative marketing initiatives
and ensuring high-standard customer service and order fulfillment operations.
Patti has been quoted in major media outlets such as The Wall Street Journal,
The New York Times, The Chicago Tribune and Business 2.0, as well as in industry
publications such as Internet Retailer and Executive Technology.
She has also appeared on NBC Nightly News. Before joining Jupiter Research, Patti held
leadership positions with leading internationally known companies like.
Bloomingdale's and Godiva Chocolatier. Patti holds a B.A. in Business
Administration and Studio Art from Franklin and Marshall. In addition to her
Jupiter Research duties, she has taught e-commerce at the Fashion Institute
of Technology in New York City. Patti is also a Member of the Board of Directors
for Shop.org, a membership organization that serves the online and multi-channel
retail community and a division of the National Retail Federation.
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Wendy Dawson
Retail & e-Commerce Consultant
FedEx
Leading the marketing efforts for the Retail & e-Commerce Industry within FedEx Corporation, Wendy is responsible for developing and implementing the corporate-wide marketing strategy and solutions for the Retail & e-Commerce industry--enabling multi-channel retailers to increase customer service levels, maximize investments and improve margins. Wendy is part of a strategic Industry Marketing team leading the evolution of FedEx to more of an industry focused, solutions and technology oriented, transportation services organization. Prior to joining FedEx, Wendy led reverse logistics, product marketing strategy, and marketing programs with large office supply retailers such as Office Depot and Wal-Mart for Nu-kote International, the largest ink and laser cartridge recycler and remanufacturer in the world. Wendy also held various marketing roles including event marketing, marketing communications, and consumer research with leading companies in the Retail/Consumer Products industry, including JCPenney, Service Experts (a subsidiary of Lennox International), and Momentum IMC (event marketing arm of McCann Erickson Advertising). She is also the recipient of a FedEx Corporate Marketing Shining Star Award. Wendy is currently appointed to the Member Communications Committee of Shop.org, the association for e-Commerce retailers. Wendy holds an MBA from Middle Tennessee State University.
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Sherry Chiger
Editorial Director
Multichannel Merchant
Sherry Chiger joined Catalog Age as features editor
in 1995; during her time with the magazine, it has won
numerous publishing prizes, including multiple gold awards
from the American Society of Business Press Editors.
Previously, Chiger was managing editor of American Salon magazine, for which she produced the award-winning annual Business Survival Guide, and Business and
Incentives Strategies magazine. She has also worked at
or written for a number of consumer publications, including Vogue, Mademoiselle, and YM, and
has written two children's books for Scholastic.
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