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Know your Customer:
Grow your Business with Targeted Email Marketing
BIOGRAPHIES:
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Mark DelFranco
Managing Editor
Multichannel Merchant
A MULTICHANNEL MERCHANT staffer since 1998, Mark specializes in covering all facets of operations and fulfillment. A veteran reporter, he's broken scores of stories concerning mergers and acquisitions, closures, and general news for the magazine. He was named MULTICHANNEL MERCHANT Managing Editor overseeing the Operations + Fulfillment franchise in January 2006. Del Franco is also the editor of MULTICHANNEL MERCHANT's O+F Advisor weekly e-newsletter as well as the Contact Center Advisor, a monthly e-mail newsletter. He previously covered sports, marketing, and commercial real estate for a variety of publications.
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Dr. Stephen Timme
President of FinListics(r) and Adjunct Professor, Georgia Institute of Technology
FedEx
Dr. Timme teaches in the Executive Masters in International Logistics and at The Logistics Institute. FinListics Solutions services have been provided throughout the world for clients like Citigroup, Coca-Cola Co., Colgate Palmolive, Disney, FedEx, Georgia-Pacific, Hershey Foods, IBM, Lowe's, Microsoft, and Wal-Mart. He is often a featured speaker at executive seminars sponsored by CFO Magazine and is also often quoted and has authored articles in many professional publications.
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Wendy Dawson
Retail & e-Commerce Consultant
FedEx
Leading the marketing efforts for the Retail & e-Commerce Industry within FedEx Corporation, Wendy is responsible for developing and implementing the corporate-wide marketing strategy and solutions for the Retail & e-Commerce industry--enabling multi-channel retailers to increase customer service levels, maximize investments and improve margins. Wendy is part of a strategic Industry Marketing team leading the evolution of FedEx to more of an industry focused, solutions and technology oriented, transportation services organization. Prior to joining FedEx, Wendy led reverse logistics, product marketing strategy, and marketing programs with large office supply retailers such as Office Depot and Wal-Mart for Nu-kote International, the largest ink and laser cartridge recycler and remanufacturer in the world. Wendy also held various marketing roles including event marketing, marketing communications, and consumer research with leading companies in the Retail/Consumer Products industry, including JCPenney, Service Experts (a subsidiary of Lennox International), and Momentum IMC (event marketing arm of McCann Erickson Advertising). She is also the recipient of a FedEx Corporate Marketing Shining Star Award. Wendy is currently appointed to the Member Communications Committee of Shop.org, the association for e-Commerce retailers. Wendy holds an MBA from Middle Tennessee State University.
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