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Engineering Loyalty: Your roadmap to customer-centric retail marketing

BIOGRAPHIES:

 

John Hayes
Independent Marketing Consultant


John Hayes’ expertise is database marketing and multichannel retailing, developed over a 25-year career working in and running the marketing departments of several leading specialty retail companies. Formerly the chief marketing officer for J.Jill Group and the president of J.Jill Direct, John has also held marketing executive positions with Bloomingdale’s, Talbots and Hanover Direct. He served as the president of the New England Mail Order Association and the chairman of the Direct Marketing Association’s Catalog Council.

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Alex Schumacher
Director, Retail and Catalog
Experian Marketing Solutions


Alex Schumacher is responsible for developing solutions that address the needs of multichannel retailers. He began his fifteen-year career at Macy’s West, a division of Federated Department Stores, and since has held various product and industry leadership positions with business process integration companies serving the retail market.

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Marc C. Fanelli
Vice President, Business Strategies Group
Experian Marketing Solutions


Marc is widely recognized as one of the nations’s foremost modeling experts. His creative solutions have helped hundreds of companies and organizations grow their business by employing decision solutions that maximize the effectiveness of their customer communications. Blending a rich modeling background with unique marketing vision, Marc has helped companies develop, implement and refine contact strategies that span multiple marketing channels.

Marc has spearheaded the development and deployment of successful decision support tools for such companies as American Express, William Sonoma, Inc., AT&T, Dell, Discover, Geico Direct, The J.Jill Group, Kimberly-Clark, LL Bean, March of Dimes, Merck, Martha by Mail, MCI, Proctor and Gamble, and many others. His expertise extends to both business to consumer and business to business applications.

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Sherry Chiger
Editorial Director
Multichannel Merchant


Sherry Chiger joined Catalog Age as features editor in 1995; during her time with the magazine, it has won numerous publishing prizes, including multiple gold awards from the American Society of Business Press Editors. Previously, Chiger was managing editor of American Salon magazine, for which she produced the award-winning annual Business Survival Guide, and Business and Incentives Strategies magazine. She has also worked at or written for a number of consumer publications, including Vogue, Mademoiselle, and YM, and has written two children's books for Scholastic.

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Copyright 2006, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, Multichannel Merchantly or inMultichannel Merchantly, in any medium without the prior written permission of Penton Media.






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