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How Cleaning Up Your Circ Files Can Cut Your Postal Rates

BIOGRAPHIES:
Gene Del Polito Gene Del Polito
President
Association for Postal Commerce

For the past 22 years, Dr. Gene Del Polito has served as the President of the Association for Postal Commerce (PostCom) in Washington, DC. Gene is highly regarded within the postal community as an effective advocate in behalf of those who use mail for business communication and commerce.

Gene serves on the Postmaster General's Mailers Technical Advisory Committee, and has been a member of a number of Postal Service-industry work groups and task forces over the years. He serves as a member of the Smithsonian National Postal Museum's Advisory Council. He represents PostCom at meetings of the Universal Postal Union, serves on the UPU's Direct Mail Advisory Board and is a member of its Steering Committee, and serves as Vice Chairman of the International Mailers Advisory Group.

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David Eiler Jerry Eiler
Postal Specialist
Ripon Printers

Jerry Eiler offers more than 21-years of valuable catalog mailing experience. He was instrumental in the development of Ripon Printers' extensive list processing and inkjet imaging services and has designed equipment to enhance the mailing process. As the company's postal specialist, Jerry oversees the presorting, inkjet imaging and mailing of more 100 million catalogs per year that account for approximately $16 million in postage.

Jerry maintains a strong, ongoing relationship with the USPS and is up-to-date on the latest rules and regulations impacting catalogers in the new rate case. He brings special expertise in small- to mid-size catalog mailings and collaborates frequently with catalogers to develop effective mailing and distribution strategies. His overall knowledge of postal regulations, software and equipment provides both a broad and unique perspective that is sure to help your organization cope with a rate case involving approximately 4,400 new rate changes.

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Sherry Chiger Sherry Chiger
Editorial Director
Multichannel Merchant

Sherry Chiger joined Catalog Age as features editor in 1995; during her time with the magazine, it has won numerous publishing prizes, including multiple gold awards from the American Society of Business Press Editors. Previously, Chiger was managing editor of American Salon magazine, for which she produced the award-winning annual Business Survival Guide, and Business and Incentives Strategies magazine. She has also worked at or written for a number of consumer publications, including Vogue, Mademoiselle, and YM, and has written two children's books for Scholastic.

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Copyright 2007, Penton Media. All rights reserved. This article is protected by United States copyright and other intellectual property laws and may not be reproduced, rewritten, distributed, re-disseminated, transmitted, displayed, published or broadcast, directly or indirectly, in any medium without the prior written permission of Penton Media.





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