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One to One Email Marketing:
Targeting Strategies to Turbocharge your Sales
BIOGRAPHIES:
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Luc Vezina
VP, Marketing and Product Management
GOT Corporation
Luc Vezina, VP, Marketing and Product Management of GOT Corporation, is an advocate of permission-based email marketing and a keen supporter of relevant, one-to-one mass communications. He is responsible for driving the direction of GOT Corporation's Campaigner products — which let marketers carry out relevant, personalized dialogues with their customers. Vezina maintains a sharp focus on industry trends and marketing technology, ensuring that the Campaigner products maintain a value to marketers unrivaled in the industry.
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Brent Laderoute
Director of Advertising
West49
Brent Laderoute has spent 10 years overseeing and executing customer relationship strategies, integrated branding and value propositions in his role as the Head of Advertising for West 49 Inc., a multi-banner retailer primarily focusing on the youth clothing market. Laderoute has extensive experience in design and implementation of permission based e-marketing campaigns.
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Mark Del Franco
Managing Editor
Multichannel Merchant
A MULTICHANNEL MERCHANT staffer since 1998, Mark specializes in covering all facets of operations and fulfillment. A veteran reporter, he's broken scores of stories concerning mergers and acquisitions, closures, and general news for the magazine. He was named MULTICHANNEL MERCHANT Managing Editor overseeing the Operations + Fulfillment franchise in January 2006. Del Franco is also the editor of MULTICHANNEL MERCHANT's O+F Advisor weekly e-newsletter as well as the Contact Center Advisor, a monthly e-mail newsletter. He previously covered sports, marketing, and commercial real estate for a variety of publications.
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