Brand Transformation
Apr 1, 2008 12:00 PM, by Andrea Syverson
In some ways, brands are just like people. They get stuck. They have habits that are hard to break. They don't always see their blind spots, and they...
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SAYINGS FOR SELLERS
Apr 1, 2008 12:00 PM, BY STUART ROSE
As an investment banker for middle market companies, my job is to do three things: sell businesses for owners who wish to exit or have a liquidity event...
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Taking to the great outdoors
Apr 1, 2008 12:00 PM, Tim Parry
It appears more consumers are embracing outdoor activity. Or at least they're dressing the part. In the fourth quarter of 2007, there were 10.6 million...
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When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
How Much Are Your Customers Worth?
Mar 1, 2001 12:00 PM, Jack Schmid
Last month we discussed the cost of getting a customer, a key measurement for the "front end," or the prospecting side of the business. Now, we look at...
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GOLDEN OPPORTUNITY
Mar 1, 2001 12:00 PM, TERRENCE L. FORAN AND ARVIN JAWA
Regardless of the sales channels, you need to make customers feel like royalty. The four steps of measuring customer satisfaction can show you howMultichannel...
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Catalog Branding: Striking Up the Brand
Apr 1, 2001 12:00 PM, Andrea Syverson
Philip Kotler, who is often referred to as the father of modern marketing, said it best: Building a brand calls for more than building a brand image....
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Testing, Testing 1,2,3
Nov 1, 2003 12:00 PM, By Lois Boyle and Gina Valentino
Did you know that testing elements of your catalog creative, offers, promotions, segments, timing, covers is the most cost-effective way to improve sales...
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