Drive Web Traffic with Catalogs
May 19, 2008 9:01 AM, By Jeff Haggin
Today, nearly every marketer thinks they are multichannel. Still, many customers feel a disconnect between the catalog and online experiences. How do you connect the dot-com? ...
|
Beyond Catalogs: Other Direct Mail Methods to Try
May 19, 2008 8:57 AM, By Shari Altman
No matter how marketers are conditioned to think, catalogs and direct mail are not different. Catalogs are merely just one direct mail method merchants can use to drive business. Find out which mail methods work, and why...
|
Average Is Not Good Enough
May 12, 2008 3:44 PM, By Bill Singleton
You think you know your customers? Let’s see if you do. First, tell us how tall are they are. Don’t know? Then how about the clubs they belong to? Can’t tell us that either? Get with it—you’re missing a chance to market to some cool niches...
|
Database Marketing in Tough Times
May 12, 2008 3:42 PM, By David King
Economic downturns are tough on everyone. But database marketers usually survive quite handily. How? ...
|
|
|
When an industry term is on the tip of your tongue, or when you come across jargon that's new to you, the words and definitions you need may well be right here. Click here
List and Data Strategies for the Multichannel Merchant is delivered every Monday.
To Subscribe to the List and Data Strategies e-Newsletter Click here
Whether you're just getting started or you need a refresher, the articles below can help you get back to basics.
The ABCs of database marketing
Jul 1, 1998 12:00 PM, Sherry Chiger
A full 51% of the overall respondents to the 1998 Catalog Age Benchmark Report on Lists and Databases (see p. 63) don't perform any sort of database modeling....
|
Improving your merge/purge
Feb 1, 1999 12:00 PM, Peter Girard
A quick way to sabotage any mailing is to take the merge/purge process for granted, says Joe Balaban, vice president of business development at Farmingdale,...
|
Polishing lackluster lists
May 1, 1999 12:00 PM, Moira Pascale
Has your mailing list failed to generate much rental income lately? If so, several list industry experts have suggestions for adding value and generating...
|
Cleaning Up for Better Response
Jan 1, 2001 12:00 PM, Sabrina Horne
Skimp on list hygiene and you risk being penny-wise and pound-foolishWithin a year of standardizing and clearing its house file, Alaska Wild Berry Products...
|
Maximizing Models
May 1, 2001 12:00 PM, Ann Abrahamson
6 TIPS FOR USING MODELS EFFECTIVELY...
|
List Watch: Testing for the Best
Aug 1, 2001 12:00 PM, Sabrina Horne
Considering the soft sales and lower response rates many mailers reported this year, it's not surprising that catalogers have cut back on list testing...
|
|
