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Content-Based Marketing: A Post-Cookie Evolution

| Deborah Kilpatrick

Third-party cookies served their purpose of helping advertisers learn more about their audiences for a time. But now with their imminent depreciation in 2024 – for real this time – content-based marketing has taken the stage. This is bringing marketers back to the impactful basics, seeking and reaching high-intent consumers at the likely point of purchase.

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Generative AI in Customer Service: A Balanced Blueprint

| Rebecca Jones

Customer service is crossing a new horizon. For leaders ready to adopt generative AI but unsure where to start, there’s a perfect testing ground: your employees. Starting with internal people and operations will produce lessons and develop processes leading to immediate, impactful results when directed toward customers. Generative AI is set to take things to a whole new level; these practices will help.

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Why Digital Wallets are The Key to Modern Loyalty Marketing

| Jake Weatherly

Increasingly consumers want a quick and seamless payment experience, which is exactly what digital wallets provide. This is why experts predict digital wallets will overtake plastic cards by 2030. Customers are sick of toting plastic, but they’ll never tire of unlocking great deals and personalized offers. Here are three ways that brands can use them to unlock the key to modern loyalty marketing.

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ESG and Your Supply Chain: 3 Steps to a Streamlined Strategy

| John Chalhoub

ESG and DEI+J are hot topics in retail, and supply chain is a particular area of focus. Their importance will continue to grow, and their relevance increase as younger generations enter the workforce. Here are some important ways to boost sustainability in your supply chain as you work to integrate it into your overarching ESG/DEI+J strategy.

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Retail Cyber Threats: 5 Ways to Protect Your Business

| Anas Hassan Mallick

Retail cyber threats are numerous, from altering gift cards to deceiving self-checkout systems through swapping barcodes. It moves on to hijacking customers’ accounts and stealing their personal information, to digital skimming to steal credit card numbers. Here are five different ways retail cyber threats can impact your business, and some tools you can use to combat them.

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Key Factors in Choosing the Right 3PL For Your Business

| Carl Wasinger

While business success for retailers depends in large part on their supply chains, they are extremely difficult and complicated to manage. Handling shipping, distribution and other aspects of logistics on your own can easily occupy an outsized percentage of your attention. This is why many opt to hand off all or part of their fulfillment operations to a 3PL. Here’s how to find the right one for you.

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A Multi-Carrier Approach Is Key During Disruptive Times

| Steve Beda

The possibility of a major disruptive event, such as the Yellow Freight bankruptcy and a potential UPS strike, brought to light the vulnerability of the nation’s supply chain. From COVID-19 to ongoing issues with transportation and labor shortages, the supply chain had been on thin ice. Such scenarios emphasizes the importance of moving beyond a risky, overexposed single carrier approach.

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FedEx 2024 General Rate Increase: Key Takeaways

| Paul Yaussy

FedEx Express package and freight standard list rates for U.S., U.S. export and U.S. import services, and FedEx Ground standard list rates will increase an average of 5.9% as of Jan. 1. The Sept. 7 release of the General Rate Increase marks the earliest announcement in company history. While it’s impossible to analyze every 2024 change, here are some important takeaways for shippers to note and assess.

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Ecommerce Dashboard Fatigue: Overcoming It with GenAI

| Oren Raboy

Ecommerce experts don’t need more data or better analytics; they need a way to rapidly translate data into actionable insights. They need to understand how their products perform relative to the market. This entails evaluating multiple competitors across various marketplaces and categories. They need to move beyond sales to achieve objective measures of success and overall company growth.

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Three Ways a Data-Driven 3PL Impacts Retail Fulfillment

| Chris Jarvis

Third-party logistics (3PL) providers play a pivotal role in guiding brands through the continuing evolution of retail and ecommerce. Brands aiming to adapt and excel need 3PL partners that leverage industry expertise, data and technology. This helps them enhance efficiency, promote collaboration and drive fulfillment innovation. Here’s how innovative 3PLs are spearheading this change.