Lori Mitchell-Keller

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Lori Mitchell-Keller is Global General Manager of Consumer Industries at SAP. In this role, she leads the Retail, Wholesale Distribution, Consumer Products, and Life Sciences Industries with a strong focus on helping SAP customers transform their business and derive value while getting closer to their customers. Mitchell-Keller brings over 25 years of experience in the software and consumer goods industries, including more than fifteen years as an executive driving business strategy while building strong and sustainable relationships with customers, partners, financial analysts and industry experts.

3 Ways to Drive the Retail Customer Experience

| Lori Mitchell-Keller

When shopping for a product, the price and quality of an item are often key differentiators for consumers. In today’s digital world, however, the customer experience is equally, if not more, important. Here are three ways retailers can drive the customer experience.

Attracting Consumers with Unique Data is the Next Big Thing

| Lori Mitchell-Keller

Retailers that engage and deliver using unique data-driven digital engagement strategies are more likely to forge deeper connections with consumers and drive more value and sales. Here’s why tapping into real-time social media activity can ignite consumer passion and interest, make consumers feel connected to the brand and help create your own super fans.

How Under Armour Used Digital Experiences to Shift Business Models

| Lori Mitchell-Keller

Consumers expect much more than a transaction – they expect an immersive experience. Fitness leader Under Armour is one example of a company recognizing the need to offer consumers more than just a product. Here’s a look at how Under Armour focused its business model on the relentless pursuit of innovation to build brand loyalty and satisfy consumers.

Eat & Tweet: Dishing on Memorable Moments

| Lori Mitchell-Keller

When was the last time you tweeted a picture of fresh strawberries or a pastry you ordered at a cafe? Whether you are an avid social media user or not, “eat & tweet” is becoming a pop phenomenon. So how can retailers capitalize on these digital trends?

ecommerce fulfillment, shipping data, distribution data, Warehouse/Distribution Center, ecommerce shipping, direct-to-customer fulfillment

Are We Out-Competing Ourselves?

| Lori Mitchell-Keller

Shoppers look pretty much the same as they did a few years ago when smart phones became prevalent. Shopper expectations, however, are vastly different. And guess what, it might just be our fault.