George Chang

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George is a former CEO of a top DTC home furnishings company and has held multiple senior executive positions at major online retailers and SaaS technology companies.

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5 Ways Retailers Can Add Value to Their Customers

| George Chang

To generate sales without cutting margins and avoid partaking in this race to the bottom, retailers should think about how else they can offer value to their customers. A sure-fire way that retailers can do this is to provide a service that shoppers cannot get elsewhere and are willing to pay a premium for.