AndyBarker

mobile payments

Experimenting with Payments to Capture Mobile-First Consumers

| AndyBarker

Today most people use their smartphones to research and browse products before buying online or at a physical store. However, more than half of all online retail traffic in Q4 2016 came from mobile consumers. So why is compelling them to complete mobile purchases proving so elusive? Here is how retailers should use payments to capture mobile-first customers.